UTA is expanding its marketing division, acquiring JUV Consulting, a company that specializes in connecting brands with Gen Z and youth culture.
JUV Consulting and its more than a dozen employees will join UTA’s Entertainment Marketing division, reporting to co-heads David Anderson and Julian Jacobs from offices in Los Angeles, New York and Chicago. Terms of the deal were not disclosed.
JUV’s clients include Google, Unilever, Converse, E.L.F. Beauty, Lionsgate. UTA, meanwhile, has been pushing further into the marketing and consulting sectors ever since it acquired MediaLink for $125 million in 2021.
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Jacobs, who was named to lead UTA’s New York office last year, is among the executives leading the charge into the advertising sector.
“Ziad Ahmed and the JUV team have become the clear leader in helping brands understand and engage with Gen Z and youth culture,” Jacobs says. “We are thrilled to have their unique expertise now part of UTA, and further supercharge our ability to help clients build authentic connections and community with the next generation of consumers.”
“JUV was founded on the idea that the world looks better when diverse young people have a seat at the table — and we are thrilled to take our seat at this tremendously impactful table and scale our work even further by becoming UTA Marketing’s NextGen Practice,” added Ahmed, the CEO of JUV. “UTA has a track record of championing creative voices, and we are grateful to become a part of that remarkable story.”
