Paramount is bringing more of its Taylor Sheridan universe to CBS.
After the broadcast network previously aired the first two seasons of Yellowstone as part of its strike-impacted schedule, CBS will use the same strategy to bolster awareness of another Sheridan-produced show: Tulsa King.
Season one of the Paramount+ drama starring Sylvester Stallone will make its broadcast debut at a date to be determined on CBS in the summer, ahead of the sophomore run of the series returning in the fall to the streamer.
The move to bring Tulsa King to broadcast is part of Paramount Global’s larger strategy to repurpose streaming originals on its linear platforms. In addition to exposing streaming content to a broader audience, the move is more cost effective than making and launching a new scripted or unscripted series in the traditionally lower-viewership time of the year.
Produced by MTV Entertainment Studios and 101 Studios, Tulsa King is the fourth-most-streamed of all of Sheridan’s programs on Paramount+, with 3.36 billion minutes viewed. The series, which is in the midst of changing showrunners, stars Stallone as a former mobster who finds new opportunities in Oklahoma. Sheridan, outgoing showrunner Terence Winter, Stallone, David C. Glasser, Ron Burkle, Bob Yari, David Hutkin, Allen Coulter and Braden Aftergood exec produce.
